Event VenueStand No: WS-7 Date & Time: |
GITEX TECHNOLOGY WEEK 2009
GITEX TECHNOLOGY WEEK 2009 is the largest ICT Exhibition in the Middle East, offering industry focused global conference addressing key industry issues.
Speakership:
From Mystery to ‘Master’y : MDM View point
Speaker: Siva Rachakonda
Date: 20th October 09
Time: 14:00-14:40
Venue: Oracle Seminar Room 4 (allocated at the entrance of Hall 5)
Customer Information sit in disparate data bases and applications and are hard to assimilate to gain meaningful insights. In this presentation on Master Data Management (MDM), Sierra Atlantic presents why Customer MASTER data is so critical to meaningful insight into business. In the banking and financial industry, lack of clear customer master data could result in credit card division of the bank offering a platinum credit card to a customer who has defaulted money in their loans division. In the telecom industry, lack of clear customer data could result in wrong monthly statement being sent to the customer or monthly statement not reaching the customer as his address is not stored correctly. While MDM existed in various forms for close to 10 years now, it is only in the last few years we have seen MDM products evolve into full fledged offerings covering data quality management, integration & data models. We explore in this article how coming together of SOA (Service Oriented Architecture), BI (Business Intelligence) and MDM can help customers get better view of their customers.
In regards to the financial aspects of doing business with Sierra Atlantic, we think that we’ve saved about twenty five percent. When it’s all said and done we think that we got a great a great bargain for a buck and we are bringing the technology to the market in a timely fashion.
